Rumson-Fair Haven Bank & Trust
Rumson, NJ

Asbury Park Branch

Rumson-Fair Haven Bank & Trust purchased a 3,600 sq.ft. condominium space in a new multi-use building in a redeveloping commercial area of Asbury Park, NJ. The redevelopment project is designed to attract younger and upscale customers to the area. Rumson-Fair Haven Bank & Trust is a successful bank which projects a very traditional and conservative image.

Following conversations with town officials and businessmen regarding the area’s changing demographics, EI’s Interior Designer recommended a departure from the Bank’s “Traditional” image. The new design would best meet the marketing and business objectives of this branch and would appeal to the potential target customer.

EI’s Design Team developed an operational floor plan and corresponding Interior Design recommendations that optimized the space and complemented the branch’s unique location as well as the on-going redevelopment image of the area. Taking the Bank’s “seaside” location into consideration, elements of the design maximized on the abundance of natural light flowing into the space. A subtle, yet elegant, nautical theme was designed for the space. An aqua curved ceiling element and etched glass were used to convey the suggestion of sky, sand and waves. Rich, deep-toned furniture and millwork completed the design.